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Tuesday, 8 November 2016

Taylor Swift tops chart of highest paid female artists

Forbes Magazine has tapped Taylor Swift as the highest ranking woman in the music industry, earning $170 million this year, while Shania Twain rounds out the Top 10 with a revenue of $27.5 million for 2016.

One of the big singles on Taylor Swift’s 1989 is “Wildest Dreams”—a phrase that applies just as well to her recent earnings as the song. Swift pulled in $170 million over the past year, making her the highest-paid woman in music.

The bulk of her career-best haul came from her 1989 Tour, which grossed over a quarter of a billion dollars. More than $200 million of that came in North America, where Swift shattered the Rolling Stones’ record. She padded her total by moving more than 3 million album equivalents during our scoring period and shilling brands including Keds, Diet Coke and Apple.

“She has been building her fan base for years, and that fan base crosses multiple market segments,” says entertainment attorney Lori Landew of Fox Rothschild. “It’s this ability to appeal to younger and older audiences, and those in between, that makes Taylor such a sure bet with both concert promoters and brands who want to affiliate with her and with the community she has cultivated.”

Adele claims the second spot with earnings of $80.5 million. Unlike Swift—and pretty much every other superstar musician—the British songstress actually makes most of her money on album sales, most recently from 25, the best-selling album of 2015. Madonna ranks third with $76.5 million, much of it from her Rebel Heart tour, which grossed $170 million.

Other female superstars making the list are, Rihanna ($75 million), Beyonce ($54 million) — who rocked the country music world at the 2016 CMA Awards with her performance of “Daddy Lessons” with the Dixie Chicks — Katy Perry ($41 million), Jennifer Lopez ($39.5 million), Britney Spears ($30.5 million) and Celine Dion ($27 million).

There are plenty of artists who earned double-digit millions, but not quite enough to land on the list. Among them: Carrie Underwood, Nicki Minaj, Mariah Carey, Dolly Parton, Miranda Lambert, Selena Gomez, G.E.M. and Halsey. Many of them, including the latter, are working on new projects that could catapult them onto next year’s list

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